About
The operator and the engineer, under one roof.
Bravo Fractional Solutions is a More Gain Capital company. It pairs a CEO who co-founded, scaled and exited an operating business with a CTO who has spent 25 years building the software businesses run on, alongside an experienced finance leader.
Our story
Two careers, one company.
Ben Morgan has worked in pest control since 2001, from door-to-door sales to co-founding Anthem Pest Control in 2017 and growing it from 1,500 accounts to more than 35,000 across three states in four years. He knows what it takes to run routes, keep customers and hand a buyer a business worth owning. Today, as founder of More Gain Capital, he directs people, data and AI together across its companies.
Tom Hundley spent the same years building the software businesses run on. He founded Elegant Software Solutions in 2007, has held CTO-level responsibility for MDSi’s technology platform since 2017, and rebuilt his firm around teams of AI agents that he directs. In March 2026, he became Chief Technology Officer of More Gain Capital.
In September 2026 Bravo was formed as a More Gain Capital company, with Ben and Tom leading it, so operators can get both in one accountable team. The two already work this way across More Gain Capital’s companies, where comprehensive AI automation is being implemented at Your Peptide Brand. Tom is closing Elegant Software Solutions in favor of Bravo, and its engineering practice continues here.
- Company
- Bravo Fractional Solutions LLC
- Formed
- September 2026
- Part of
- More Gain Capital
- Based in
- Metro Atlanta, Georgia
Leadership
The people accountable for your engagement.
The operatorBen Morgan
Chief Executive Officer
Ben has worked in pest control since 2001. He started in door-to-door sales, moved into operations at Alterra and Aptive Environmental, and in 2017 co-founded Anthem Pest Control.
Anthem grew from 1,500 accounts in 2017 to more than 35,000 across three states in four years. Anthem's owners sold its Texas and South Carolina operations in 2023, and Ben completed his exit in 2026. He is CEO of Rocktomic Labs, a white-label supplement platform and 2023 Inc. 5000 honoree, and CEO of PestFuel, a growth-marketing agency for pest control operators.
Ben founded More Gain Capital, which combines a portfolio of operating companies, including Your Peptide Brand, with a focus on AI and data. He now directs people, data and AI together across those companies, working alongside Tom, with Ben setting the operating priorities and owning adoption. At Your Peptide Brand, comprehensive AI automation is being implemented now.
- Commercial strategy
- Operating model
- AI adoption
- Client relationships
The engineerTom Hundley
Chief Technology Officer
Tom has delivered enterprise software for more than 25 years. Self-taught, he worked through MCI WorldCom and Microsoft partner Magenic before founding Elegant Software Solutions in 2007, and he has held CTO-level responsibility for MDSi's technology platform since 2017.
Tom became Chief Technology Officer of More Gain Capital in March 2026. Across its companies, he works alongside Ben, owning the engineering architecture and the agent teams. He rebuilt his firm's delivery model around teams of AI agents that he directs, and is now closing Elegant Software Solutions in favor of Bravo, where he leads technology strategy and delivery for every engagement.
- Technology strategy
- AI-native delivery
- Architecture
The finance leadChad Davidson
Chief Financial Officer
Chad founded Boyd Group Services in 2009, providing accounting, tax planning and fractional CFO services, and has served as interim CEO and CFO for multiple companies. Earlier in his career he worked in venture capital and public accounting.
He is CFO of More Gain Capital and of Bravo.
- Finance
- Commercial structure
- Reporting
Before Bravo
Enterprise-class engineering, for companies like these.
Bravo is a new company. The engineering behind it is not. Over 25 years, our CTO and the firm he founded have built software for these companies, or connected their clients’ systems to them.
Telecom and logistics
Integrations connecting MDSi, which Tom has worked with since 2005, to its carriers, shippers and distributors.
- AT&T
- Comcast
- Cox Communications
- Segra
- UPS
- FedEx
- ScanSource
- MDSi
Consumer and retail brands
Web platforms, retail systems and data platforms for national brands.
- Coca-Cola
- NAPA
- RaceTrac
- Kimberly-Clark
- Church's Texas Chicken
- Simon & Schuster
Industry, government and nonprofit
Operations, finance, public-sector and modernization systems.
- Georgia-Pacific
- Georgia Department of Revenue
- Goodwill
- MCI WorldCom
Work delivered by our CTO, Tom Hundley, through Elegant Software Solutions and in roles at MCI WorldCom, Magenic, Internal Data Resources, Bridgeline Digital, Sagepath and Koch Industries. These companies are not Bravo clients, and naming them implies no endorsement of Bravo.
How we work
What carries over from Elegant Software Solutions.
Bravo keeps the working principles of the firm our CTO built over nineteen years.
- 01
Engineering-led advice
Senior engineering leaders scope the work and stay accountable through delivery.
- 02
Leaders understand the work
AI projects fail when leadership doesn't understand what is being built, so we explain it in plain language, show it working early, and train the people who will use it.
- 03
We use what we sell
Our CTO uses agent workflows in his own software delivery, from requirements through code review, security and documentation. We adapt that method to the work clients ask us to own.
- 04
Senior and direct
You work directly with the senior people accountable for the work.
How we got here
A new company, built on 25 years in operations and software.
- 2000Tom Hundley starts in enterprise softwareSelf-taught, beginning at MCI WorldCom.
- 2001Ben Morgan enters pest controlDoor-to-door sales, then operations at Alterra and Aptive Environmental.
- 2007Elegant Software Solutions is foundedTom's software firm, later rebuilt around AI agent teams.
- 2009Chad Davidson founds Boyd Group ServicesAccounting, tax planning and fractional CFO services.
- 2017Ben co-founds Anthem Pest ControlIt grows from 1,500 accounts to more than 35,000 across three states in four years. The same year, Tom takes CTO-level responsibility for MDSi's technology platform.
- 2023A partial exitAnthem sells its Texas and South Carolina operations to Aruza Pest Control.
- 2026More Gain Capital CTO, then BravoTom becomes CTO of More Gain Capital in March. Ben completes his Anthem exit in 2026. In September Bravo Fractional Solutions is formed as a More Gain Capital company, and Tom begins closing Elegant Software Solutions in favor of it.
The engineering record behind these years is on our track record.
Talk to the people who will own your engagement.
The first call is free, and every inquiry reaches our leadership directly.